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Emotional affinity is the essence of modern brand building. 95% of all consumer decisions are driven by emotions. Consequently, the success of consumer brands depends on the emotional connections consumers have with brands. Therefore it is vital for brands to position themselves in emotional contexts, through storytelling and a credible dialogue across a multitude of media and social channels.   

This is Emotional Brand Building and what LEDAVI Network is committed to, from strategy to conception and implementation as a full service offering.