The Power of the Brand
Emotional affinity is the essence of modern brand building. 95% of all consumer decisions are driven by emotions. Consequently, the success of modern brands depends on the emotional connections with their consumers. Therefore it is vital to position brands in the lifestyle environments of their target groups; through emotional storytelling and a dialogue across a multitude of channels. From strategy to conception and a full-service implementation.
This is Ledavi - Emotional Brand Building.